Digital market threatening traditional DVD sales

THE digital age is upon us and with the rise of Netflix, Amazon and iTunes, it is looking like the days of physical DVDs and discs are numbered.

With the introduction of DVDs in 1997, replacing the traditional VHS tapes, physical copies of film have evolved. There has since been upgrades from DVD to Blu-ray, 3D Blu-ray and Ultra 4k.

Fantastic Beasts and Where to Find Them has been released this week
Fantastic Beasts and Where to Find Them has been released this week

In more recent times however, the digital online market has risen, with Netflix, Amazon and iTunes leading the way in popularity.

According to Cinema Blend, DVD sales saw a 28% drop in 2016, making $12.2 billion. This figure is expected to keep falling by only reaching a predicted $8.7 billion in 2018, whereas within five years, digital video profits are anticipated to leap from $8.5 total to $17 billion.

You can access films digitally on the go with multiple devices
You can access films digitally on the go with multiple devices

The digital giants of Netflix and Amazon aren’t the only ones that offer digital services though. The Sky Store offers a scheme where you can buy and keep films on early release by downloading them onto your Sky box, but then also sending the physical copy of the DVD in the post once it has been released.

Amazon Prime is only of the market leaders with digital films
Amazon Prime is only of the market leaders with digital films

The digital era has had its fair share of victims, with rental shops such as Blockbusters and Tomorrow’s World going bust.

CEX store manager, Phil Woodward, said: “On the short-term side I think it will affect the sales of the DVDs. Places like HMV are going to suffer because of the releases on digital, people won’t buy them straight away in the shops.”

DVDs are becoming less and less popular
DVDs are becoming less and less popular

One of the more popular films of 2016, Fantastic Beasts and Where to Find Them, has recently been released on both Digital HD and DVD and Blu-Ray format. But with fans being able to buy the film online three whole weeks before the disc copy, many believe it’s just a matter of time before the market moves completely online, leaving DVD shops such as HMV and CEX in deep trouble.

We went out to find people’s references on whether they prefer physical DVDs or digitally streaming:

by James Wootton (@JamesWootton95)